Pharmacy
Covers: independent pharmacies, compounding pharmacies, specialty pharmacies, apothecaries, pharmacies with front-end retail (cards, gifts, OTC, health products). See also healthcare for medical providers and retail for general retail shops.
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Services
What sets the pharmacy apart from chains: compounding, medication synchronization (med sync), blister packaging, delivery, immunizations/vaccines, medication therapy management (MTM), health screenings (blood pressure, glucose, cholesterol), pet medications, durable medical equipment (DME), specialized services (hormone therapy, pain management compounds, veterinary compounding). Independent pharmacies survive by offering services chains don't.
Transfer your prescription
Simple, prominent call to action. Explain the process: "Call us or fill out the form below with your current pharmacy name and prescription numbers. We handle the rest." This is the primary conversion page. Make it friction-free.
Accepted insurance
List of insurance plans and PBMs accepted. Medicare Part D, Medicaid, and major commercial plans. Note if the pharmacy works with GoodRx, discount cards, or offers a cash-pay discount program. This is the first thing many customers check.
Delivery
If the pharmacy delivers: delivery area, same-day vs. next-day, free vs. fee, how to sign up, any restrictions. Delivery is a major differentiator for independent pharmacies, especially for elderly and homebound patients.
Compounding
If applicable: what compounding is (explain simply — "custom-made medications"), types offered (dermatological, hormone, pediatric, veterinary, pain), how it works (doctor prescribes, pharmacy makes it), insurance coverage notes. This is a specialty service worth a dedicated page.
Immunizations
Vaccines offered (flu, COVID, shingles, pneumonia, Tdap, travel vaccines), walk-in or appointment, insurance coverage, what to bring. Seasonal promotion during flu season.
Front-end / shop
If the pharmacy has a retail section: categories carried (health and beauty, cards, gifts, home health, OTC, first aid, specialty items). Not necessarily a full product catalog — more "what you'll find here."
About
Pharmacist bios (name, credentials, photo, areas of expertise), pharmacy history, community involvement. "Your pharmacist knows your name" — this is the differentiator from chain pharmacies.
Health resources
Drug interaction checker link, medication disposal info, health tips, seasonal health reminders. Positions the pharmacy as a health resource, not just a dispensary.
Contact
Phone (pharmacists answer the phone — this matters), fax, address, hours, refill line if separate, delivery request line.
A design that fits your brand
Trustworthy, clean, and health-focused. The site should feel like a well-run pharmacy — professional, approachable, and reassuring.
Healthcare palette — calming blues, clean whites, soft greens. Avoid red (alarm) and anything clinical or cold. Warmth builds trust.
Humanist stack (Segoe UI/Roboto) for approachability. Clear and easy to read at all sizes — many pharmacy customers are elderly or have low vision.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Refill requests
Many pharmacy systems have patient-facing refill portals. Link to the portal from the website. If no portal exists, a simple refill request form on the website (name, date of birth, prescription numbers, phone) that emails the pharmacy works.
Google Business Profile
Essential. People search "pharmacy near me" and "24-hour pharmacy." Keep hours accurate, especially holiday hours.
Square
For front-end retail sales if not using the pharmacy system's POS.
Compliance handled
I know the regulations for your industry so you don't have to research them.
HIPAA
The pharmacy handles protected health information (PHI). The website must not collect or display PHI. Contact forms should not ask for medical details — just name, phone, and "I'd like to transfer a prescription" or "I need a refill." A privacy policy mentioning HIPAA compliance is expected. No patient names, prescription details, or health conditions on the website ever.
State Board of Pharmacy
Every state regulates pharmacies. Display the pharmacy license number. Pharmacist licenses should be current. Some states require the pharmacist-in-charge to be named publicly.
DEA registration
Required for dispensing controlled substances. Not displayed on the website, but the pharmacy must have it.
Prescription advertising restrictions
Some states restrict advertising specific prescription medications or prices. Check state regulations before listing specific drug prices on the website. It's safer to say "we offer competitive pricing" and handle specifics in person.
Compounding regulations
Compounding pharmacies may need additional accreditation (PCAB) and must comply with USP 795/797/800 standards depending on what they compound. If accredited, display the accreditation.
Vaccine administration
Pharmacist vaccine administration authority varies by state. Some states allow pharmacists to administer any vaccine; others restrict by age or vaccine type. Note what's available and link to the state's requirements.
FDA and FTC
The pharmacy cannot make health claims about products or services beyond what's FDA-approved. "Our compound cures [condition]" is not allowed. "Our compounding pharmacy prepares custom medications as prescribed by your doctor" is fine.
Accessibility
Pharmacy websites must be accessible. Many pharmacy customers are elderly and may use screen readers, have low vision, or have difficulty with small text. See docs/accessibility.md.
Content that keeps visitors coming back
Flu season vaccine reminders, medication safety tips ("how to store medications properly"), drug disposal events and permanent disposal locations, seasonal health topics (allergies, sun protection, cold and flu, holiday stress), new service announcements, pharmacist spotlights, compounding FAQs, Medicare Part D enrollment reminders (Oct 15–Dec 7), community health screening events, travel health tips, pet medication awareness, medication synchronization benefits explained, "ask your pharmacist" Q&A posts, partnership announcements with local doctors and clinics.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- American Pharmacists Month — Pharmacist spotlights, community health events, service promotions.
- Medicare Open Enrollment — Insurance plan reviews, medication cost consultations. Critical for independent pharmacies.
- Flu season — Vaccine promotion starting in September. Weekly reminders during peak season.
- National Immunization Awareness Month — Back-to-school vaccines, catch-up schedules, adult vaccine reminders.
- Poison Prevention Week — Medication safety, safe storage, child-resistant packaging, disposal.
- National Drug Take Back Day — Promote collection events, permanent disposal locations.
Ready to build your pharmacy website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started