Healthcare & Wellness
Covers: chiropractors, dentists, therapists (physical, occupational, mental health), acupuncture, massage therapy, veterinary clinics, optometrists, naturopaths.
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Services
List of services with plain-language descriptions
Providers
Bio, photo, credentials, specialties for each provider
Insurance / payment
Accepted insurance, self-pay options, sliding scale if applicable
New patients
What to expect, intake forms (link to external portal), how to schedule
Hours / location
With parking and accessibility notes
About
Practice philosophy, history
Blog
Health tips, seasonal wellness, FAQ answers
Contact
Phone, fax (many healthcare offices still use fax), email
A design that fits your brand
Calming, trustworthy, clinical but warm. The design should lower anxiety — patients visiting a healthcare site are often stressed or in pain. Clean and reassuring.
Soft blues, greens, and white. Light, airy backgrounds. Warm accents (soft gold, sage) to avoid feeling sterile. Avoid harsh reds or high-contrast patterns. The palette should feel clean without feeling cold.
Humanist stack (Segoe UI / Roboto) for warmth and readability. Heading weight 600. Approachable and clear — healthcare content must be easy to read for all literacy levels.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Jane App
Practice management, online booking, charting, insurance billing. Purpose-built for health and wellness. janeapp.com
Cal.com
Simple appointment scheduling if they don't need practice management.
SimplePractice
Popular with therapists and counselors. Includes telehealth, billing, client portal.
Compliance handled
I know the regulations for your industry so you don't have to research them.
HIPAA (US)
The website itself isn't a HIPAA concern — it's public information. But do NOT collect patient health information through website forms. Contact forms should only collect name, phone, and reason for visit (not symptoms or diagnoses). Link to a HIPAA-compliant patient portal for intake forms.
No medical advice disclaimers
Blog content should include a general disclaimer that it's informational, not medical advice.
Veterinary
Less regulatory burden on the website, but still avoid collecting patient (animal) health records through forms.
Testimonials
Some jurisdictions restrict healthcare testimonials. Note this during the design interview.
Content that keeps visitors coming back
Seasonal health tips, "what to expect" guides for common procedures, provider spotlights, office news, community health events, answers to frequently asked questions (great for SEO), new service announcements.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- American Heart Month — Heart health screenings, wellness tips, preventive care content.
- Mental Health Month — Resource guides, destigmatization content, community support.
- National Immunization Awareness Month — Back-to-school vaccines, flu shot prep, preventive care.
- Breast Cancer Awareness Month — Screening reminders, early detection education, community walks.
Ready to build your healthcare & wellness website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started