Artist, Maker & Craftsperson
Covers: visual artists, sculptors, potters, woodworkers, jewelers, fiber artists, printmakers, glassblowers, leatherworkers, any handmade goods maker. See also photography for photographers/videographers and tattoo for tattoo artists.
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Portfolio / gallery
The core of the site. Large, high-quality images. Organize based on what the owner makes:
Shop
If selling directly. Link to the marketplace they already use (Etsy, Big Cartel, Ko-fi) or an on-site store. Even a simple "available works" page with prices and a "contact to purchase" button works. See marketplace integration below.
About
Artist statement, background, influences, process. Collectors and galleries want to understand the person behind the work.
Custom orders / commissions
If they take custom work. The page should walk a customer through the process step by step:
Events / exhibitions
Upcoming shows, markets, open studio dates, gallery exhibitions. Past events build credibility.
Process
Behind-the-scenes photos or write-ups of how work is made. Fascinating to buyers and great for social sharing.
Shipping
If they ship products. Shipping policy, turnaround time, zones/costs, how items are packaged and protected. For fragile or perishable items, set expectations ("here's how we pack for safe delivery"). Seasonal notes if relevant (e.g., chocolate in summer, plants in winter).
Contact
Email, social links, studio visit policy. Include wholesale/gallery inquiries if applicable.
Press / CV
If they exhibit or sell to galleries. Exhibition history, publications, awards, residencies. Standard format for the art world.
A design that fits your brand
Let the work speak. The design is a frame, not a competing element. Minimal chrome, maximum image real estate. Quiet and confident.
Neutral backgrounds — white, off-white, very light gray, or black for dramatic/dark work. The art provides all the color. Accent can subtly reference the artist's most common palette. Avoid competing with the work.
Modern stack (system-ui sans-serif) for both heading and body. Light to medium weight (400–500). The typography should be invisible — functional, not decorative. Mono stack acceptable for contemporary/conceptual artists.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Big Cartel
Simple online store built for makers. Clean, minimal. bigcartel.com
Ko-fi
Commissions, memberships, shop. Indie-friendly and creator-focused. ko-fi.com
Etsy
Marketplace for discovery. See marketplace integration below.
Square
For in-person sales at markets, fairs, and studio visits. Also good for professional invoicing on custom orders.
Informal payments
Many makers start with Venmo, PayPal, or Cash App. These work for casual sales but lack invoicing, receipts, and buyer/seller protection. Don't replace what's working — suggest Square or Stripe invoicing when they're ready, especially for custom orders with deposits.
"Starting at" pricing
"$48/dozen for simple designs, $72/dozen for detailed work." Gives customers a ballpark.
Price ranges by category
A table or list showing ranges for different product types.
"Request a quote"
A form that collects project details. Best for highly custom work. Include example pricing on the page so customers know the general range before inquiring.
Tiered packages
"Basic / Standard / Premium" with clear descriptions of what's included at each level.
Compliance handled
I know the regulations for your industry so you don't have to research them.
Sales tax
Applies to physical goods sold in most states. Online sales may trigger nexus in multiple states. Market platforms (Etsy, Big Cartel) handle collection in most cases.
Resale certificates
If selling wholesale to galleries or shops, understand resale certificate exemptions.
Copyright
The artist owns copyright to their work by default. Consider adding a copyright notice to the website. If selling prints or reproductions, be clear about edition sizes and licensing.
Shipping
Display shipping policy, turnaround time, and packaging details on the website. Some materials (solvents, certain paints) can't be shipped standard — check carrier restrictions. For fragile items (ceramics, glass), describe the packaging process to build buyer confidence. For perishable items (food, plants), note seasonal restrictions and delivery expectations.
Craft fair/market permits
Many require business licenses, sales tax permits, or liability insurance. Check each venue's requirements.
Content that keeps visitors coming back
New work, process photos, commission availability, exhibition announcements, inspiration and influences, behind-the-scenes of studio life, material spotlights, "from sketch to finished piece" progressions, market and fair schedules, customer stories (who bought what and why), packaging and shipping stories, seasonal collections, collaboration announcements, tips for collectors.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- World Art Day — Share your process, studio tour, or new work.
- Arts & Humanities Month — Broader cultural celebration. Open studio events, community art projects, exhibition announcements.
- Small Business Saturday — Many makers participate in holiday markets and pop-ups.
Ready to build your artist & maker website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started