Salon & Spa
Covers: hair salons, barbershops, nail salons, spas, aestheticians, lash/brow studios, tattoo studios, chair/booth renters, and independent beauty professionals.
Chair renters and booth renters: Many beauty professionals rent a chair or suite in someone else's salon. They're independent businesses that need their own website, booking, and online presence — separate from the salon that houses them. Everything in this file applies. During /anglesite:start, ask: "Do you own the salon, or do you rent a chair or suite?" If they rent, the website is about them (the provider), not the salon. The location page should mention the salon by name and address but make clear the provider is the focus.
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Services & pricing
Full menu with prices. This is the most-visited page after home.
Stylists / providers
Bio, photo, specialties, booking link per provider
Gallery
Before/after photos, portfolio of work (especially important for hair, nails, tattoos)
Book
Direct link to booking platform or embeddable widget
About
Studio story, philosophy, vibe
Location
Address, parking, hours (often non-standard hours — evenings, weekends)
Blog
Style tips, product recommendations, seasonal trends
Contact
Phone (many clients still call), social links
A design that fits your brand
Polished, aspirational, visually-driven. The site should feel like the experience of walking into a well-designed salon — clean, inviting, and confidence-building.
Warm neutrals and muted tones — blush, mauve, warm gray, champagne, soft black. Pops of gold or rose gold for accents. High-end salons: dark backgrounds with light text. Casual salons: light and airy. Avoid neon or harsh colors.
Modern stack for clean professionalism, or humanist stack for warmth. Light to medium heading weight (400–600) for elegance. All-caps headings with letter-spacing work well in this space.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Square Appointments
Booking, payments, client management. Good starting point. squareup.com
Fresha
Salon-specific booking and POS. fresha.com
Vagaro
Booking, payments, marketing. Popular with salons and spas. vagaro.com
Reviews
Clients choose beauty providers based on reviews. Encourage and link to reviews on Google, Yelp, and the booking platform (Booksy, Fresha, etc.). Add a "Reviews" section to the home page or a dedicated page with a link to leave a review.
Compliance handled
I know the regulations for your industry so you don't have to research them.
Licensing
Many jurisdictions require displaying cosmetology/barbering license numbers. Add to the footer or about page.
Skin/health disclaimers
Spa treatments, chemical peels, microblading, etc. may need disclaimers about risks and contraindications.
Tattoo
Age verification requirements vary by jurisdiction. Note the minimum age policy on the booking page.
Content that keeps visitors coming back
Style transformations with before/after photos (with client consent), seasonal trend posts, product recommendations, stylist spotlights, "how to maintain your [service] at home" guides, new service announcements, behind-the-scenes of the studio.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- National Hairstylist Day — Stylist spotlights, team appreciation, behind-the-chair content.
- National Nail Tech Day — Nail art showcases, technician features.
- National Barber Day — For barbershops. History, community role, style spotlights.
Ready to build your salon & spa website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started