Museum & Cultural Institution
Covers: art museums, history museums, science centers, children's museums, heritage sites, botanical gardens, zoos, aquariums.
See nonprofit for shared nonprofit traits (donate page, transparency, compliance).
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Visit
Hours, admission prices, location, parking, transit, accessibility, what to expect. The highest-traffic page. Answer every question a first-time visitor would have.
Exhibitions
Current and upcoming exhibitions with images, dates, descriptions. Past exhibitions in an archive.
Collection
Highlights from the permanent collection. Full online collection if feasible (large museums use separate platforms for this).
Events / programs
Lectures, workshops, family programs, member events, exhibition openings
Education
School group visits, teacher resources, student programs, homeschool days
Membership
Levels, benefits, sign-up link. Membership is often the primary revenue stream.
Donate / support
Annual fund, capital campaigns, planned giving, corporate sponsorship
About
Mission, history, leadership, staff, board
Shop
If they have a gift shop, link to the online store
Blog / magazine
Behind-the-scenes, curator essays, collection deep dives, artist interviews
A design that fits your brand
Cultural, curated, and experience-driven. The website is an extension of the museum experience — it should feel intentional and well-composed.
Varies by museum type. Art museums: minimal, gallery-like with neutral backgrounds that let content shine. History museums: warm and narrative. Science centers: bold and modern. Children's museums: bright and playful. In all cases, the background should never compete with exhibition imagery.
Modern stack (system-ui) for science and children's museums; Classic serif (Georgia stack) for art and history museums. Let the institution's character guide the choice. Medium to light weight.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Eventbrite
Good for event registration if they don't have a ticketing system.
Square
For gift shop and admission if no dedicated ticketing system.
GiveButter
For donation campaigns.
Compliance handled
I know the regulations for your industry so you don't have to research them.
ADA / physical accessibility
Critical for public-facing institutions. Note wheelchair access, elevator locations, accessible restrooms, seating in galleries, assistive listening, large-print guides, sensory-friendly hours. Many museums face ADA scrutiny.
Image rights
Collection images may have copyright restrictions. Note reproduction policies. Use works in the public domain freely; licensed works need attribution.
Tax receipts
Membership payments above fair market value of benefits are tax-deductible. Note the deductible portion on the membership page.
Deaccessioning
If the museum sells collection items, this is controversial. Not a website concern, but be aware.
Repatriation (NAGPRA)
For history/anthropology museums with indigenous collections. Not directly a website concern, but transparency pages should acknowledge this if applicable.
Content that keeps visitors coming back
Exhibition previews and reviews, "object of the month" deep dives, curator Q&As, artist interviews, behind-the-scenes of exhibition installation, education program recaps, conservation and restoration stories, collection acquisition announcements, community event recaps, seasonal programming highlights, "what's on this weekend" roundups.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- International Museum Day — Free admission, special programming, community outreach.
- Museum Month — Extended programming, membership drives, exhibit previews.
- Arts & Humanities Month — Cultural events, educational programs, community partnerships.
Ready to build your museum & cultural institution website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started