Marina & Boating
Covers: marinas, boat dealers (new and used), boat repair and service, charter fishing, sailing schools, kayak and canoe rental, boat storage (indoor and outdoor), yacht clubs, bait and tackle shops, boat launch facilities, pontoon and jet ski rental. See also campground for waterfront campgrounds, hospitality for waterfront lodging, and tour guide for guided fishing and water tours.
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Services
What the marina offers: slip rental (seasonal and transient), boat storage (wet, dry, indoor, outdoor), fuel dock, pump-out station, launch ramp, haul-out, winterization, shrink-wrap, detailing. Group by category. Pricing or "call for rates" depending on the business.
Slip and storage availability
Current openings for seasonal slips, transient docking, and storage. Waitlist info if full. Slip sizes and amenities (power, water, WiFi). Update regularly during booking season.
Boat sales
If dealing: current inventory with photos, specs, price, and condition. Filter by type (pontoon, fishing, ski, sail, PWC). Each listing is its own page or entry. Used boats move fast — keep the page current.
Boat service and repair
Services offered (engine repair, fiberglass, electronics, bottom paint, rigging), brands serviced, certifications (Yamaha, Mercury, etc.), turnaround times. Winter service packages.
Rentals
If renting boats, kayaks, jet skis, pontoons: fleet with photos, capacity, rates (hourly, half-day, full day), what's included (fuel, life jackets, cooler), age and license requirements, booking link.
Charter and guide
If offering charter fishing or guided trips: trip types (half-day, full-day, overnight), target species by season, group sizes, what to bring, what's provided, captain bio and credentials, photos of catches. If charters are a major part of the business, see tour guide for deeper guidance.
About
Marina history, the team, waterway info (lake, river, bay, ocean), facilities and amenities (showers, laundry, ship store, restaurant, pump-out, WiFi). Photos of the property. Aerial or drone shots are especially effective for marinas.
Local waters
Fishing reports, local waterway maps, ramp locations, navigation tips, tide charts (coastal), lake conditions, fish species by season. This page drives organic search traffic and positions the marina as the local authority.
Events
Fishing tournaments, boat shows, rendezvous, cookouts, kids' fishing derbies, sailing regattas, paddle events.
Contact / directions
Address, phone, GPS coordinates (essential — many marinas are hard to find by street address alone). Directions by water and by road. VHF channel if monitored.
A design that fits your brand
Nautical, relaxed, outdoorsy. The site should feel like a day on the water — clean air, blue sky, rocking boats. Professional but laid-back, not corporate.
Blues, whites, sandy tans. Rope and wood textures as accents. Navy or ocean blue as primary, sandy warm as accent. White background. Avoid anything landlocked or overly bright.
Classic stack (Georgia serif) for a traditional maritime feel, or modern stack (system-ui) for a cleaner, contemporary marina. Heading weight 600–700. Readable and no-nonsense.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Dockwa
Marina management: online slip reservations, transient booking, payments, customer messaging. The standard for marina reservation software. dockwa.com
Snag-A-Slip
Online slip booking marketplace. Transient boaters search by location. Good for transient traffic. snagaslip.com
Facebook Marketplace
Very active for used boat sales in many markets. Free.
Square
For ship store, fuel dock, and in-person transactions.
FishBrain
Fishing app where anglers share catches and spots. Charter captains can build a profile. fishbrain.com
Google Business Profile
Essential. Boaters search "marina near [lake/bay]" and "boat rental [area]." Claim and keep hours/photos current.
Compliance handled
I know the regulations for your industry so you don't have to research them.
USCG regulations
Charter boats carrying passengers for hire must comply with US Coast Guard regulations. The captain needs an Operator of Uninspected Passenger Vessels (OUPV/"Six-Pack") license for up to 6 passengers, or a Master license for larger vessels. Display the license number on the website.
State boating regulations
Vary by state — boater education requirements, age restrictions for operators, registration requirements, PWC laws. Note relevant state laws on the rental page.
Environmental compliance
Marinas must comply with Clean Water Act provisions — pump-out stations, fuel spill prevention, stormwater management, clean marina certifications. If the marina has a "Clean Marina" certification from the state program, display it prominently — it's a trust signal.
Liability and insurance
Boat rentals and charters carry significant liability. Require signed waivers before departure. Note on the website: "All renters must sign a rental agreement and liability waiver." Verify insurance coverage for all activities offered.
ADA accessibility
Docks and facilities must meet ADA requirements where applicable. Note accessible features on the website: accessible docks, parking, restrooms, boarding assistance.
Alcohol regulations
If the ship store sells alcohol or the marina hosts events with alcohol, state and local liquor licensing applies.
Seasonal operating permits
Some marinas on public waterways operate under permits from the Army Corps of Engineers, state DNR, or local authorities. These may restrict activities or hours.
Content that keeps visitors coming back
Fishing reports (weekly during season — anglers search for these), catch photos (with angler permission), seasonal service reminders (winterization, spring commissioning, bottom paint), boating safety tips, local waterway guides, weather and water conditions, boat show previews and recaps, new boat model announcements, customer boat spotlights, marine wildlife sightings, historical waterway stories, dock life photos, sunset/sunrise shots, tournament results, kids' fishing derby recaps, "how to" articles (docking, anchoring, trailering, knot tying).
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- National Safe Boating Week — Safety tips, life jacket promotion, free vessel safety checks.
- National Marina Day — Open house, community event, marina tours.
- National Fishing and Boating Week — Free fishing days in many states (no license required). Promote rentals and charters.
- National Hunting and Fishing Day — End-of-season celebration, fall fishing promotion.
- Boat show season — Content around shows, new models, deals.
Ready to build your marina & boating website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started