Insurance Agency
Covers: independent insurance agents, captive agents (State Farm, Allstate, Farmers), insurance brokers, benefits consultants.
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Products
Auto, home, renters, life, business/commercial, umbrella, health, Medicare supplements. Organized by personal and commercial. Brief descriptions of each, not policy details.
About
Agent bio, carrier appointments (which companies you represent), community involvement, years in business. Independent agents should emphasize choice — "we shop multiple carriers for you."
Get a quote
Quote request form: type of insurance, basic info, contact. Keep the form short — complex quoting happens by phone or in the carrier system. The form captures the lead.
File a claim
Links to each carrier's claims process, main claims phone numbers. Clients look for this when something bad has happened — make it easy to find.
Client resources
Policy change requests, certificate requests, payment links, carrier login pages. Reduce phone calls for routine tasks.
Testimonials
Trust is central to insurance. Reviews from long-term clients.
Blog
Seasonal risk reminders, coverage explainers, local risk factors.
Contact
Phone, email, hours, appointment scheduling.
A design that fits your brand
Approachable but credible. Warm professionalism — clients need to feel safe and confident, not intimidated. The design should say "we'll take care of you."
Blues, greens, and warm grays. A touch of warmth to avoid feeling corporate. Avoid stark or cold palettes. Earth tones as accents work well for independent agents.
Humanist stack (Segoe UI / Roboto) for approachability and warmth. Heading weight 600. Friendly but not casual — insurance is a trust business.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Agency management systems
Core agency systems. Never suggest replacing these. The website links to client portals if available.
Cal.com
Appointment scheduling for policy reviews.
Buttondown
Policy renewal reminders, seasonal tips newsletters.
Map listings
Critical for local insurance agents. Claim the business on Google Business Profile, Apple Business Connect, and OpenStreetMap. Most clients find agents through local search. See docs/webmaster.md → Map listings.
Compliance handled
I know the regulations for your industry so you don't have to research them.
State licensing
Insurance agents and agencies must be licensed in every state where they sell. Display license numbers. Individual agent licenses are public record.
Carrier appointments
Agents can only sell for carriers they're appointed with. If listing carriers, only list those you're actively appointed with.
E&O (Errors & Omissions)
Professional liability insurance for agents. Not displayed on website but essential.
Advertising regulations
State insurance departments regulate advertising. Don't guarantee coverage, don't make misleading comparisons, don't use "lowest price" claims unless substantiated.
Privacy (GLBA)
Gramm-Leach-Bliley Act requires a privacy policy for financial institutions, including insurance agencies. Must be prominently linked.
Medicare-specific rules
If selling Medicare supplements or Medicare Advantage, CMS marketing guidelines are strict. No unsolicited contact, specific disclaimers required, scope of appointment rules.
Do Not Call
Insurance telemarketing is regulated. Not a website item, but quote form submissions don't constitute consent to unlimited calls — note your contact practices.
Content that keeps visitors coming back
Seasonal risk tips (winter driving, hurricane prep, wildfire defense), "do I need umbrella insurance?" explainers, home inventory guides, coverage gap warnings, local weather/risk alerts, life event coverage reviews (new baby, new home, retirement), small business insurance guides, teen driver tips, claim process walkthroughs, carrier spotlight posts, community sponsorship recaps.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- Financial Literacy Month — Insurance education, coverage review reminders, "are you underinsured?" content.
- National Insurance Awareness Day — Coverage checkup promotions, policy review offers.
- National Preparedness Month — Disaster insurance, emergency planning, flood/hurricane coverage.
Ready to build your insurance agency website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started