Funeral Home
Covers: funeral homes, mortuaries, cremation services, memorial chapels, cemetery/memorial gardens (when combined with funeral services).
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Services
Funeral, cremation, memorial, graveside, celebration of life, pre-planning. Describe each option plainly. Families making these decisions are under stress — clarity and compassion matter.
Pricing
The FTC Funeral Rule requires price disclosure. A General Price List (GPL) must be available. Best practice: publish it on the website. At minimum, offer it prominently for download or upon request.
Obituaries
Often the most-visited page. Current and recent obituaries with guest books or condolence forms. Archive searchable by name and date.
Pre-planning
Why to plan ahead, what's involved, contact form or appointment scheduling. Pre-need is a significant part of the business.
About
Family history, values, staff bios. Many funeral homes are multi-generational — tell that story. Community ties matter deeply.
Facilities
Photos of chapel, reception areas, viewing rooms. Virtual tour if possible. Families want to see the space before visiting.
Resources
Grief support, local support groups, Social Security survivor benefits, veterans burial benefits, estate basics. Be genuinely helpful.
FAQ
What to do when someone dies, what to bring to the arrangement conference, embalming questions, green/natural burial options.
Contact
Phone (24/7 availability is standard — note it prominently), email, address with directions.
A design that fits your brand
Dignified, serene, and compassionate. The site should feel calm and reassuring — a place of care, not sadness. Visitors are often under stress; the design should ease, not add to it.
Soft, muted palette — deep blues, warm grays, cream, sage. Never dark or gloomy. Calm and peaceful instead. Avoid stark black-and-white or anything clinical.
Classic stack (Georgia) for headings — dignity and tradition. Readable body text at generous sizes. Families reading this site may be emotional and distracted; legibility is an act of compassion.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
FrontRunner Professional
Funeral home websites, obituary management, pre-planning tools. Industry-specific. frontrunner.com
Tributestream
Video tributes and memorial pages.
Compliance handled
I know the regulations for your industry so you don't have to research them.
FTC Funeral Rule
Must provide an itemized General Price List (GPL) to anyone who asks, in person or by phone. While online publication isn't technically required by the FTC, many states require it and it's best practice. Never bundle pricing in ways that obscure individual costs.
State licensing
Funeral directors and establishments must be licensed. Display license numbers.
Embalming disclosure
The FTC requires disclosure that embalming is not required by law in most cases. Include this on the services or FAQ page.
Cremation regulations
Vary by state. Mandatory waiting periods, authorization requirements, disposition of remains.
Veterans benefits
If you serve veterans, note VA burial benefits, flag presentation, and honor guard availability.
Privacy
Obituary information should be published with family consent. Guest books may collect personal information — note your privacy practices.
Green burial
If offered, note certifications (Green Burial Council) and explain what it means.
Pre-need trusting/insurance
Pre-planned funeral funds are regulated by state. Explain how funds are held.
Content that keeps visitors coming back
Grief resources, "what to do when someone dies" guides, pre-planning benefits, veteran honor stories (with family permission), community memorial events (Memorial Day, Day of the Dead), staff spotlights, historical obituary archives, funeral tradition explainers, green burial information, estate planning basics, holiday grief support.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- Memorial Day — Remembrance content, cemetery services, community ceremonies.
- Day of the Dead — Cultural celebrations, altar displays, community events (if relevant to community served).
- National Hospice Month — Grief support resources, hospice partnerships, end-of-life planning awareness.
Ready to build your funeral home website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started