Food Truck & Mobile Food
Covers: food trucks, food carts, pop-up kitchens, mobile food vendors, catering-only businesses. See also restaurant for fixed-location restaurants, cafés, and bakeries.
The key difference from a fixed-location restaurant: customers need to know where you are today, not where you are in general. Discovery is schedule-driven, not address-driven. The website's job is to answer "where is the truck right now?" and "how do I book the truck for my event?"
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Schedule / locations
The most-visited page. Where you'll be this week, updated regularly. A simple table or list: date, location, hours. If the schedule is consistent ("Wednesdays at the brewery, Saturdays at the farmers market"), show the recurring schedule. If it varies, update weekly. Consider an embeddable calendar or a feed that syncs with social media.
Menu
Full menu with prices. HTML, not PDF. Note if the menu changes by location or day. Food truck menus are often shorter and more focused than restaurants — that's a strength.
Book the truck
Private events, corporate catering, weddings, festivals. This is often the highest-value revenue stream. Include: what events you serve, pricing guidance or "request a quote," minimum headcount, lead time, service area, what's included (setup, cleanup, plates, napkins). Past event photos.
About
The truck's story, the people behind it, the food philosophy. Food trucks are personality-driven — customers follow the people, not just the food.
Gallery
The truck itself, the food, events you've worked. The truck's exterior is part of the brand.
Contact
Phone, email, social links. Include a booking inquiry form for events.
A design that fits your brand
Fun, energetic, street-food vibe. Bold and colorful — the site should match the truck's actual paint job and branding. High energy, not refined.
Bright primary colors pulled from the truck's wrap or logo. Bold contrasts. Warm and saturated. Avoid muted or corporate palettes — food trucks are loud by nature.
Modern stack (system-ui) with bold headings (weight 800+). Big, punchy type. The truck name should hit hard.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Square
Standard for food trucks. Payments, online ordering, marketing. square.com
Social media for location updates
Instagram and Facebook are where food truck customers check "where are you today?" Post your daily/weekly location. The website should link prominently to these accounts and mirror the schedule.
Map listings
Different from restaurants. A food truck may not have a permanent Google Business Profile address. Options:
Roaming Hunger
Food truck marketplace for event booking. Charges a commission but brings leads. roaminghunger.com
Compliance handled
I know the regulations for your industry so you don't have to research them.
Mobile food vendor permit
Required in most jurisdictions. Different from a restaurant health permit — covers the vehicle, not a building. Display the permit number if required. Some cities require separate permits for each location.
Commissary kitchen requirement
Most jurisdictions require food trucks to prep and store food in a licensed commercial kitchen (commissary), not in the truck itself. Note the commissary arrangement.
Parking and vending permits
Many cities regulate where food trucks can park and sell. Some require vending permits, distance-from-restaurant buffers, or time limits. This varies enormously by city.
Fire safety
Propane, generators, and cooking equipment in a vehicle have specific fire marshal requirements. Display fire extinguisher and suppression system inspection status if required.
Cottage food laws
If they prep shelf-stable items (packaged sauces, baked goods) for sale alongside fresh food, cottage food rules may apply. See restaurant for details.
Event-specific permits
Festivals, fairs, and private events may require temporary food service permits. The event organizer usually handles this but the truck should confirm.
Content that keeps visitors coming back
Daily/weekly location announcements, menu specials, behind-the-scenes of truck life (people love this), event recaps, "find us at [festival]" posts, new menu item teasers, customer photos, the truck getting wrapped or customized, weather-related updates ("rain day — we're at the covered market instead"), collaboration posts with other trucks or venues, booking availability for upcoming weekends.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- National Food Truck Day — Special menu, giveaway, social push.
- Festival season — The busiest time. Post which festivals you'll attend. Book private events for shoulder season.
- Catering season — Push event booking on the website starting in February.
Ready to build your food truck & mobile food website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started