Florist
Covers: flower shops, floral design studios, wedding/event florists, plant shops, garden centers that sell arrangements.
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Shop / arrangements
Categories: everyday, sympathy, romance, birthday, get well, new baby, holidays. Photos of actual arrangements (not stock). Price ranges visible.
Weddings & events
Portfolio of past events, consultation process, pricing structure (packages vs. custom), timeline, what to expect. This is where the margin is — make it compelling.
Delivery
Delivery area (map or zip code list), same-day cutoff time, delivery fees, contactless option. Delivery zone is one of the first things customers check.
About
The designer's story, philosophy, sourcing (local farms, sustainable practices). Floral design is personal — let the personality show.
Subscriptions
Weekly/monthly flower subscriptions for homes or offices. Recurring revenue.
Plants
Houseplants, succulents, orchids, plant care. Growing category.
Sympathy & funeral
Standing sprays, casket pieces, arrangements for services. Sensitive, clear, and easy to order quickly.
Contact / order
Phone (people call for sympathy orders especially), order form, walk-in hours.
A design that fits your brand
Beautiful, natural, and romantic. The site should feel like receiving flowers — delightful, fresh, and personal.
Soft, botanical palette — blush, sage green, cream, soft pink, lavender. Let the floral photography provide the color pops. Avoid harsh or saturated tones that compete with the arrangements.
Classic stack (Georgia) for headings — elegant and timeless. Pairs naturally with botanical imagery.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Floranext
Florist POS, website, delivery management, wire service integration. floranext.com
Details Flowers
Floral design software: proposals, recipes, cost tracking. For wedding/event florists. detailsflowers.com
Square
Good for walk-in sales, simple inventory.
Wire services
Incoming orders from national networks. High commission fees (20–30%). Many independents are leaving wire services — if they have, that's worth mentioning on the about page as a value statement.
Cal.com
Wedding consultations.
Compliance handled
I know the regulations for your industry so you don't have to research them.
Sales tax
Varies by state. Some states tax flowers, some don't. Delivery fees may be taxed separately.
Delivery liability
Note that you're not responsible for flowers left at the door, weather damage after delivery, etc. Terms and conditions for delivery.
Wire service contracts
If participating, understand exclusivity and commission terms. Not a website compliance issue, but impacts business operations.
Pesticide/chemical
If selling plants, note any treatment disclosures required in your state.
ADA
Online ordering must be accessible — form labels, alt text on arrangement photos.
Content that keeps visitors coming back
Seasonal arrangement spotlights, flower care tips ("how to make your bouquet last"), behind-the-scenes of event setups, "flower of the month," sourcing stories (local farm partnerships), wedding trend recaps, sympathy etiquette guides, houseplant care, DIY arrangement tutorials, holiday ordering deadlines.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- Valentine's Day — #1 revenue day. Pre-orders, delivery schedules, arrangement showcases. Lead time: 3 weeks.
- National Floral Design Day — Behind-the-scenes, designer spotlights, arrangement process content.
- Mother's Day — #2 revenue day. Pre-order push, gift guides, delivery planning. Lead time: 3 weeks.
- Petal It Forward — SAF-sponsored. Give flowers to strangers, community goodwill, social media engagement.
Ready to build your florist website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started