Bookshop
Covers: independent bookstores, used bookshops, comic book stores, rare/antiquarian book dealers.
What your visitors will find
I build the pages your customers actually look for — not a generic template.
New arrivals
Weekly or monthly picks. This is the page that brings people back.
Events
Author readings, book clubs, signings, story time, workshops. Events are a bookshop's biggest differentiator from online retailers.
Staff picks / recommendations
Personal curation is why people shop indie. One page or a recurring blog series.
About
The shop's story, the people behind it, the community role
Hours / location
With parking, transit, neighborhood info
Services
Special orders, gift wrapping, book clubs, subscriptions, gift cards
Blog
Reviews, reading lists, event recaps, industry news
Contact
Phone, email, social links
A design that fits your brand
Literary, warm, and inviting. The site should feel like stepping into a well-loved bookshop — rich textures, curated shelves, a sense of discovery.
Rich wood tones, deep greens, burgundy, and cream. Warm and grounded. Avoid bright primaries or anything that feels like a tech company.
Classic stack (Georgia) for headings — bookish and literary. Pair with a readable body font. Let the serif do the work.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Square
Good fallback if they don't have a POS yet. Handles in-person and simple online sales.
Bookshop.org affiliate
Lets customers order online through the indie bookshop's affiliate link. The shop earns a commission. No inventory management needed.
IndieBound
American Booksellers Association directory. Help the owner claim or update their listing.
Compliance handled
I know the regulations for your industry so you don't have to research them.
ISBN and publisher relationships
Not a website concern, but if the shop wants to sell online, they'll need proper distribution channels. Link to Bookshop.org rather than building a storefront.
Sales tax
Applies to book sales in most US states. The POS handles this, not the website.
Accessibility
Mention physical accessibility (wheelchair access, seating for readings). Important for event pages.
Content that keeps visitors coming back
Staff picks with personal reviews, monthly reading lists by theme or mood, event announcements and recaps, author Q&As, "what we're reading this month" posts, seasonal gift guides, local author spotlights, book club selections and discussion guides, behind-the-scenes of running a bookshop, banned books week features, indie bookstore day promotions.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- Independent Bookstore Day — The biggest day for indie bookstores. Exclusive editions, events, community celebration.
- World Book Day — Reading promotions, staff picks, literacy awareness.
- Banned Books Week — Intellectual freedom displays, reading lists, community conversations.
- National Book Month — Author events, reading challenges, gift guide previews.
Ready to build your bookshop website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started