Auto Dealer
Covers: used car dealerships, independent auto dealers, specialty/classic car dealers, motorcycle dealers, RV dealers, powersports.
What your visitors will find
I build the pages your customers actually look for — not a generic template.
Inventory
Current vehicles with photos, price, mileage, features, VIN, vehicle history report link. This is the most important page. For small dealers, a well-organized gallery works. For larger inventories, link to a listing platform rather than maintaining a full inventory system on the website.
Financing
Finance options, credit application link (to a secure portal, not a website form), buy-here-pay-here terms if applicable. Pre-approval process.
About
Dealer story, values, years in business, team. Independent dealers compete on trust — especially against the "used car salesman" stereotype.
Testimonials
Customer reviews with photos of happy buyers. Reviews on Google, Yelp, Facebook, and DealerRater all matter — encourage customers to leave reviews where they already have accounts.
Services
If offering maintenance, detailing, inspections. Service department hours.
Trade-in
How to get a trade-in value, what to bring.
Contact / visit
Hours, directions, test drive scheduling.
A design that fits your brand
Bold, trustworthy, and inventory-focused. The site should feel confident and professional — combating the "used car lot" stereotype with clean design and transparency.
Dark backgrounds (black, dark gray) with a bright accent color (red, blue, or white). High contrast and modern. Avoid anything that feels cheap or cluttered.
Modern stack (system-ui) with heavy headings. Bold and direct. The typography should convey confidence and clarity.
Your business tools, connected
I integrate with the platforms you already use — styled links, not embedded scripts. Your site stays fast and private.
Square
For smaller operations, down payments, accessories.
Compliance handled
I know the regulations for your industry so you don't have to research them.
State dealer licensing
All states require dealer licenses. Display your license number.
FTC Used Car Rule (Buyers Guide)
Every used car must have a Buyers Guide displayed on the vehicle. The website should mention your warranty policy (as-is vs. limited warranty).
Truth in Lending (Reg Z)
If advertising financing terms, specific disclosures are required (APR, down payment, terms). If you say "low monthly payments," you must include the full terms.
Odometer disclosure
Federal and state law. Don't misrepresent mileage.
Lemon laws
Vary by state. Know your state's used vehicle lemon law and note any applicable warranties.
As-is sales
If selling as-is, this must be clearly disclosed. Some states restrict as-is sales.
Privacy
Credit applications collect sensitive data (SSN, income). Never collect this through website forms — link to a secure finance portal.
Content that keeps visitors coming back
New inventory spotlights, vehicle comparison guides, financing tips, "what to look for in a used car," maintenance tips by vehicle type, customer delivery photos, local car show events, seasonal driving tips, vehicle recall alerts, "trade-in vs. sell privately" guides.
Your industry calendar
I'll surface seasonal content ideas so your site stays timely and relevant.
- National Car Care Month — Maintenance tips, service specials, inspection reminders.
Ready to build your auto dealer website?
I'll use everything above to build you a site tailored to your industry — the right pages, design, tools, and compliance from day one.
Get started